Beautiful Hair for a Beautiful Cause

58% of women consider hair loss to be the worst side effect of chemotherapy; in fact, 8% of these women will potentially avoid life-saving treatment altogether due to this hair loss fear.

For Breast Cancer Awareness month this October, Pantene wants to continue inspiring people to make the kindest cut of all by donating their healthy hair for women who need it most through Pantene Beautiful Lengths, a campaign that helps provide free, real-hair wigs for women undergoing cancer treatment. Since 2006, more than 220,000 ponytails (that’s around 1,760,000 inches of hair!) have been generously cut for this cause and 6,304 wigs have been distributed.

Pantene is proud to announce the new look of its collection, Pantene Pro-V Restore Beautiful Lengths. In honor of the launch of the new look, Pantene is supporting the cause by donating $500,000 directly to the Pantene Beautiful Lengths campaign, actively taking part in the fight against breast cancer by helping to create more wigs for cancer patients.

Pantene Pro-V Restore Beautiful Lengths Collection

The customized shampoo and conditioner systems contain targeted damage protection to help prevent breakage so you can grow your hair longer, ideal for those preparing to make a generous donation! The system work to restore three common signs of damaged hair: roughness, dullness, and unruly frizz.

• Pantene Pro-V Restore Beautiful Lengths Breakage Defense Shampoo & Conditioner
• Pantene Pro-V Restore Beautiful Lengths Shine Enhance Shampoo & Conditioner
• Pantene Pro-V Restore Beautiful Lengths Frizz Control Shampoo & Conditioner
• Pantene Pro-V Restore Beautiful Lengths Smoothing Balm
• Pantene Pro-V Restore Beautiful Lengths Replenishing Mask
• Pantene Pro-V Restore Beautiful Lengths Anti-Humidity Hairspray

 This year, take part in the cause and make a meaningful contribution by growing and donating your hair to the Pantene Beautiful Lengths Program.

 Please find a complementary Pantene Restore Beautiful Lengths ruler in your delivery to help you prep for a donation. Join us to collect 2,000,000 inches of hair by year’s end!

Visit www.pantene.com/beautifullengths for more information on the campaign including donation instructions

Visit the Beautiful Lengths blog at www.beautifullengths.wordpress.com

Visit the new Beautiful Lengths Facebook tab on www.facebook.com/pantene