Healthy Hair for Healthy Water

Pantene is proud to announce a charitable partnership with the P&G Children's Safe Drinking Water (CSDW) program called Healthy Hair for Healthy Water, a collaboration that will help women and their world shine through healthier water. Through this campaign, Pantene will help CSDW reach its goal to 'save a life every hour' in the developing world by providing two billion liters of clean water every year by 2020.

Yesterday, Pantene celebrity ambassadors, supermodel Gisele B√ľndchen of Brazil, and singer/song writer Anggun of Indonesia announced the kick-off of the global Healthy Hair for Healthy Water campaign at P&G's VIP reception the was held in conjunction with the 2010 Clinton Global Initiative in NYC.

The campaign will deliver clean, purified drinking water to needy areas via low-cost PUR packets, one of which quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. Although CSDW is named after the children, Dr. Greg Allgood, Director, CSDW, says it is women who bring the program to life. "The true heroes of the CSDW program are women, as they provide 90% of all of the PUR packets."

In the United Sates, consumers can make a difference now by purchasing Pantene products from the P&G eStore at For each bottle purchased from the eStore through February 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week's worth of clean drinking water (10 liters) for a child in the developing world.

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