Target is stepping it up a notch in the fashion world. Currently, they have the Go International line that features new and upcoming designers. Now they are going to launch a new fashion line called Designer Collaborations. WWD.com reports the program will bring the styles of well-established designers to the mass merchant at typical Target prices.
Alexander McQueen is one of the designers that will design a version of his McQ collection called McQ Alexander McQueen for Target. This collection will have a rock 'n' roll influence, with edgy details such as studs and tattoo-print fabrics.
Target said additional Designer Collections will be announced in the future. Each collection will be available in stores for a limited time, starting in March 2009.